investor personas
Educational articles in this subcategory.
Late Starter Catch-Up Investing Guide
## Why It Matters The typical American has only **$87,000 saved** for retirement, and many people in their 50s and 60s have less than **$200,000** to...
Small Business Owner Investment Playbook
Small business owners face a unique investment paradox: **you generate wealth through concentrated business risk** but must build retirement security ...
Military Family Investment Benefits
Military families have access to investment benefits that most civilian investors can only envy - **expense ratios under 0.06%**, **automatic 5% emplo...
High-Net-Worth Family Office Basics
## Why It Matters At certain wealth levels, standard financial advice breaks down. A family with **$25 million+** in investable assets faces challe...
Values-Based and ESG-Focused Investor Guide
## Why It Matters Roughly **$17 trillion** in U.S. assets now incorporate environmental, social, or governance (ESG) factors—up from $8 trillion a ...
DIY vs. Advisor Decision Framework
## Why It Matters Americans pay roughly **$100 billion annually** in investment advisory fees (Cerulli Associates, 2023). For a typical 1% AUM fee ...
Glossary: Investor Persona Terms
This glossary covers terms you'll encounter when planning investments around your life stage, career profile, or specific circumstances. Bookmark it f...
Pre-Retiree Portfolio Simplification Steps
## Why It Matters Pre-retirees typically accumulate **5-8 different investment accounts** across careers—old 401(k)s, IRAs, taxable brokerage accou...
Retiree Income Management Blueprint
## Why It Matters The transition from accumulating wealth to **spending it down** is one of the most significant financial shifts you'll make. Rese...
Caregiver Financial Planning Considerations
## Why It Matters Family caregivers provide an estimated **$600 billion annually** in unpaid care (AARP, 2023). The financial toll is significant: ...